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What went wrong with The Hobbit movies?

In this video about the making of The Hobbit movies, members of the film crew, including director Peter Jackson, admit that they didn’t really have a good idea of what was going to happen in the movies until they were on the set filming and that they made a lot of it up as they went along.

The above clip is from a behind-the-scenes video on the Battle of the Five Armies Blu-ray, and it features Peter Jackson, Andy Serkis, and other production personnel confessing that due to the director changeover โ€” del Toro left the project after nearly two years of pre-production โ€” Jackson hit the ground running but was never able to hit the reset button to get time to establish his own vision. In comparison, he spent years prepping the original Lord of the Rings trilogy, and on the Hobbit things got so bad that when they started shooting the titular Battle of Five Armies itself they were essentially just shooting B-roll: footage of people in costumes waving around swords, without any cohesive plan for how the sequence would actually play out. (A choice Jackson quote: “I didn’t know what the hell I was doing.”)

No idea why they would release a video like this which pretty much admits that the movies weren’t as good as they should have been. I mean, they still made a crap-ton of money at the box office (a combined $3 billion worldwide), so happy ending for them anyway I guess?