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MTA is exploring corporate branding opportunities for NYC subway stations

MTA is exploring corporate branding opportunities for NYC subway stations. In 30 years, everything (individuals, pets, the beach, US currency, the atmosphere, national parks, Spain, etc.) will be branded by a corporation.

Reader comments

CamiloJul 27, 2004 at 1:19PM

We could get to name famous bloggers by corporation. Kottke would get the sponsorship from, I don't know, Yahoo. Other people would get IBM, MT, etc.
We are already seeing a lot of Google ads, might as well use the complete sponsor system.
And, in conferences and the like, you could wear patches in your tshirt and decals on your laptop.

AndrewJul 27, 2004 at 1:47PM

Have you read Jennifer Government? Because total corporate sponsoship is the backdrop to the novel. Everyone is named for the company or ngo or government they work for -- e.g., John Nike, Buy Mitsui, Billy NRA, etc.

The book isn't that great, but it's worth it just for the dystopic riff on the future.

markJul 27, 2004 at 1:56PM

the future is now: http://www.chrisandluke.com/the_new_search.html

la1itreeJul 27, 2004 at 2:43PM

That book sounds interesting. Reminds me of the "Year of the Depend Adult Undergarment", etc. in Infinite Jest.

rachelleJul 29, 2004 at 1:32PM

in chicago our trains already have corporate sponsors. i hope our stations don't get them too!

http://www.rachelleb.com/001801.html

This thread is closed to new comments. Thanks to everyone who responded.